@VirgoPub

Danielle Dunlap, Executive Director, Media Operations

View From Inside Our Window: Ch-ch-ch-changes

Change is what makes the world go round. It’s inevitable, it’s constant and it’s really all in how a person approaches it that defines who they are deep down. Some embrace it, some are trepidatious, yet eager, some go along begrudgingly and others just stick their head in the sand pretending it won’t actually happen. I’ve always felt that change is a great thing as long as it isn’t change for changes sake. If it ain’t broke, don’t dismantle it into a million pieces is my motto. But, when forces of nature come along that alter the current landscape; how things were done 10, 5, even 1 year ago aren’t quite as effectual as they were with previous systems. Just like with computer software, an ‘upgrade’ to your processes may be in order. You might not need an entire system overhaul, but a general review of how everything flows together and where improvements could be beneficial is not only showing openness to new possibilities, but smart business practice. Since taking on overseeing Media Operations a few months ago, I’ve had to look at our set-up and analyze how the Marketing Services team handles the steps in implementing the myriad digital programs that we have added to our repertoire over the last couple of years. One of the major changes that has been initiated is that the Marketing Services Program Manager team has been expanded to be more in line with our digital program expansion and they will be overseeing those programs for one Network each in order to do an even better job of fulfilling our clients’ as well as our own expectations of stellar customer service and program implementation. 

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