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Video Killed the Radio Star, Unless the Star Adapted

Nearly 32 years ago, MTV introduced itself to the world by playing “Video Killed the Radio Star” by The Buggles. For me, it was a transformative moment. My world had changed. From that day forward I wanted my MTV. Well, at least until CDs and the internet and MP3 players and smart phones and Netflix and…well you get the point. Still, the message of that first music video made me think, as it surely did for every musician, songwriter, label, radio station manager and anyone else involved in the music business value chain. Was this “music television” thing really going to kill the radio star? Yes, if the radio star refused to evolve, adapt and transform. But, for those stars who embraced this new thing and leveraged it, what a powerful way to connect with their audience and shine even brighter.

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