Sarah Waschler, Senior Director, Events

When a Backup Plan isn't Enough

As an event planner, it is ingrained in me to plan, plan, plan and then plan some more. I thrive off of color-coded lists, and enjoy going into a day knowing when I have meetings and when I have open time slots to get everything else done. My brain is just wired to be an event professional.

I learned pretty early on that sometimes the best laid plans don't necessarily come to fruition. About 10 years ago, I served as co-director for a sleep-away camp for at-risk children. This camp held a special place in my heart as I had spent the 8+ years before that as a camp counselor and support staff member. We spent many months feverishly programming every aspect of the camp, from the evening programs to day-to-day activities, as well as building out the menus for every day. We coordinated bussing…

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World's Largest Expo Gathering Ingredient Suppliers and Finished Product Manufacturers to be Held October 6-10

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