Heather Granato, Group Editorial Director, Health & Nutrition Network

Leading with Passion

In 2011, I had the opportunity to serve as a judge in the "consumer enthusiast" category of the FOLIO: awards, honoring achievement in magazine content and design. The entries I evaluated were quite outside of my own "enthusiasms"—hunting, automobiles and crafting—but it was eye-opening to see the connection between these publications and their audiences. "How Squirrel Hunting Saved My Life in Vietnam" isn't something I would have looked for, but the article has stuck with me; I imagine a hunting enthusiast would have found that first-person account fascinating.

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