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Insight, Analysis, Action

At Informa Exhibitions, we strongly feel that each media vehicle plays its own role in helping our readers, users and attendees make decisions for their business. We call this strategy 'aligning the content we are delivering within the context of the delivery vehicle.' In essence, that means we differentiate the type of information based on what the user’s expectations are when engaging with a specific delivery vehicle. For example, one uses a website much differently than a magazine, a report or a webinar—therefore, it is vitally important to tailor the information to the medium being accessed.

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