PHOENIX (October 23, 2012) — VIRGO (, an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, unveiled a new website called SupplySide Beverage Insights.


Co-founded by beverage industry leader James S. Tonkin, SupplySide Beverage Insights provides beverage developers, producers and marketers with in-depth coverage of science, ingredients, innovations and strategies that drive the beverage market. This includes science-based ingredient and formulation strategies, emerging market and product development opportunities, innovations in packaging, flavor and sweeteners, best practices for building a beverage business and more.


“Based on analyzing our traffic trends and audience engagement on the SupplySide Community and Food Product Design, SupplySide has determined the beverage category needs a destination site,” said John Siefert, Chief Executive Officer at VIRGO. “SupplySide Beverage Insightswill fill this void with a premium content site led by industry veteran Jim Tonkin.”


SupplySide Beverage Insights offers free premium and original content including a rotation of Reports focused on issues such as optimizing beverage sweetness while delivering on flavor, Video news and analyst desks, Digital Issues around themes such as health and wellness and energy drinks, Galleries digging into new product launches and trends, and much more.


 SupplySide Beverage Insights will analyze the most pressing trends, focused on the strategic and operational aspects of formulation, distribution, marketing and packaging of beverage products analyzing the supply chain all the way through to the consumer,” said James S. Tonkin, Co-Founder at SupplySide Beverage Insights. “I am thrilled to be leading this new online resource for the beverage business community.”


To visit SupplySide Beverage Insights and review its current premium and original content offerings, visit


Media Contact: Lara Piu, Audience Marketing Manager, VIRGO Health & Nutrition Network, 480-990-1101 ext. 1068, lpiu


About James S. Tonkin:

For more than 37 years, James S. Tonkin has served as a private-sector brand product and marketing development professional who builds and designs national infrastructures for food and beverage industry clients. He has successfully created and implemented business and financial strategies for domestic and international corporations—focusing on production, branding, sales, marketing and distribution.


About VIRGO:
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.

We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.

With 19 brands including trade magazines and/or websites, trade shows and regional conferences, training and accreditation programs, and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including healthcare, natural products, telecommunications and self-storage.

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