PHOENIX (February 25, 2013)—VIRGO (vpico.com), an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, has been selected as a 2013 finalist in for its SupplySide Store and SupplySide R&D Insights Global Experience R&D Documentary Film.
The is arguably the industry's top honor in the digital space, recognizing outstanding websites and digital initiatives among consumer and B2B magazines.
“We are very pleased to receive this recognition for both the SupplySide R&D Insights documentary film and our premium content strategy with the SupplySide Store,” said VIRGO’s CEO, John Siefert. “Both of these products are great examples of what VIRGO is all about: Creating content that aligns with the context of how our audience is looking to take in information that helps them do their jobs, our unique user experience and its alignment with a trusted brand and the ability to market this data in a non-intrusive way.”
The SupplySide Store was named a Premium Content finalist; the category honors the best subscription-based site content or areas of free sites where readers pay for content. The SupplySide Store provides rich content on several platforms within an easy-to-navigate environment to dietary supplement, food and beverage, and personal care industry professionals. The Store offers vital information on regulatory compliance, market trends and issues, supply chain strategies, ingredient research, food science and personal care through resources such as on-demand videos, Education Workbooks, Special Reports, Digital Issues and Editions of Food Product Design and Natural Products INSIDER, and more.
The SupplySide R&D Insights Global Experience R&D Documentary Film was named a Video: Magazine-Branded Show Magazine-Branded Show finalist. The documentary features a rare, behind the scenes look at Indena’s farms and quality control labs in Italy, showcasing best practices in research and development and how they can be integrated throughout the supply chain. The film was judged on the quality of the program, including content and video production, as well as the reception from the viewing community.
“The SupplySide R&D Insights Documentary was a coordinated effort among our content, web, video, production and marketing teams,” said Heather Granato, VP of Content for VIRGO’s Health & Nutrition Network. “It allowed us to leverage content in a way that resonated with our target B2B market, while also delivering the story of how R&D efforts are carried through the supply chain to a much broader audience.”
The winners and honorable mentions will be honored at an awards breakfast at the Grand Hyatt in
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel
We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.
With 19 brands including trade magazines and/or websites, trade shows and regional conferences, training and accreditation programs, and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including healthcare, natural products, telecommunications and self-storage.
VIRGO Media Contact: Lara Piu, Audience Marketing Manager, VIRGO Health & Nutrition Network, 480-990-1101 ext. 1068 firstname.lastname@example.org.
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