PHOENIX (October 26, 2012) — VIRGO (, an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, today revealed a preview of events at its 2012 global expo and conference, SupplySide West. According to Company, the 2012 show will be the largest to-date, with the most attendees and exhibitors ever, and as a result events and education sessions are selling out, so interested participants may need to register today.



Free WIFI – November 7 – 9, all day

Thanks to NSF International, SupplySide has added free and easy WIFI access at SupplySide West 2012.

Password required: NSFGMP12 (Included - All Passes)


SupplySide Editor’s Choice Awards- Tuesday, November 6, from 5 to 6:30pm

Five 2012 consumer package good (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market significance in ten categories: animal nutrition, anti-aging, beverages, functional food, multivitamins/minerals, nutricosmetics, organic, packaging design, skin care and specialty dietary supplements. One winner in each category will be announced at SupplySide West 2012 during the SupplySide Editor’s Choice Awards Reception Sponsored by AIDP, Draco Natural Products and SPRIM. “Through these awards SupplySide’s editorial team, consisting of experts from Food Product Design, Natural Products INSIDER, SupplySide Cosmetics Insights and more, have analyzed products from around the food, beverage, supplement, animal nutrition and personal care markets to define the key innovations that are setting pace in the markets they serve,” Siefert added.

Registration required: ($69)


SupplySide Fun Run with Olympic Athletes - Wednesday, November 7, at 7am

Sponsored by Bioenergy Life Science, the SupplySide West Fun Run with Olympic Athletes helps you work on your physical and fiscal well-being. Run or walk on the 2.5km course... either way it’s is a great chance to get the pulse racing and connect with peers - and Olympic Athletes, thanks to Bioenergy Life Science.

Registration required: (Free and open to the public)


SupplySide Why... - Wednesday, November 7 and Thursday, November 8,from 11am to -3pm

This exciting new program is created with the attendee in mind. “The SupplySide Why...” stage, located on the Expo Hall floor (Booth #28073), will feature short, dynamic talks, presented by 32 CEOs and industry leaders such as GNC Chief Innovation Officer Dr. Guru Ramanathan, Twinlabs CEO Tom Tolworthy, Traditional Medicinals VP of Sustainability Josef Brinckmann, Vitamin Angels founder Howard Schiffer, and more.

No Registration required. (Included - All Passes)




The Coca-Cola Company Chief Procurement Officer, Ronald J. Lewis - Wednesday, November 7, at 8am

As the Featured Speaker of the 2012 SupplySide West, Lewis is expected to focus on Innovation that Drives Collaboration, and discuss the evolution and growth strategy of The Coca-Cola Company, and share how procurement helps fulfill company goals. “With the continued diversification of beverage giant The Coca-Cola Company, the role of procurement has become a key strategic enabler for the company’s continued innovation,” said John Siefert, Chief Executive Officer at VIRGO.

No registration required. (Included - All Passes)


Opening Reception at Tao - Wednesday, Wednesday, November 7, from 5:30 to 7:30pm
Reconnect with old friends, meet new ones, and enjoy savory Asian cuisine at the Opening Reception Sponsored by DSM and Vitamin Angels, who will be there to share about its dedication to reducing severe child vitamin deficiencies globally. Learn more now about Vitamin Angels, and VIRGO’s SupplySide will donate $1 to the cause.

No registration required. (Included - All Passes)


FDA Enforcement Update - Thursday, November 8, from 9 to 11am
Join Daniel Fabricant, Ph.D., director of FDA’s Division of Dietary Supplement Programs, as he provides a firsthand overview of the current state of the dietary supplement industry’s GMP compliance. Dr. Fabricant will be on-hand with a number of his colleagues to discuss the growing number of FDA inspections, 483s and warning letters. Attend for a discussion of what areas seem to be the most problematic for industry. Thanks to co-sponsors The Burdock Group and Eurofins U.S., this session is complimentary.

No registration required. (Included - All Passes)


Omega-3s and the Consumer: What You Need to Know – Friday, November 9, from 8:30 to 11:30am

This three-hour workshop will focus on the latest on the consumer aspects of the omega-3 market, including an overview of global new product introductions, an update on the omega-3 user, details on ongoing education efforts to teach consumers what they need to know about omega-3s, and how to involve the health practitioner—a key gatekeeper to consumers—in the mix.

Registration required: ($95)


Nutricosmetics: U.S. Market Analytical, Brand Case Studies & Market Potential - Thursday, November 8, from 1 to 1:50pm

Are you interested in learning how best to bring your nutricosmetics product to market? If yes, then plan to attend this session. Simpson will provide steps on how to bring your company’s nutricosmetics ingredients to market, and how to formulate desirable brands for the healthy aging/beauty from within consumer market.

Registration required: ($149)



Mark April 30 – May 2 on your calendar for the 2013 SupplySide Marketplace at Javits Center in New York City. It’s already filled with twice the exhibitors as last year, promising more resources for market innovation.

Registration begins January 2013 on 


VIRGO Media Contact: Lara Piu, Audience Marketing Manager, VIRGO Health & Nutrition Network, 480-990-1101 ext. 1068, Images available upon request.


About SupplySide

For more than 15 years, the SupplySide brand franchise has helped industry professionals find information to explore, discover, innovate and market their next best-selling products. “In SupplySide’s continued quest to serve the educational needs of the food, beverage, supplement and personal care markets, we are thrilled to see the number of attendees already registered for our 2012 SupplySide West ,” added Siefert.


With nearly 12,000 attendees and 1,500+ booths, SupplySide West brings together the suppliers and buyers that drive the dietary supplement, food, beverage, personal care and cosmetic marketplace. Executive management, R&D, QA/QC and marketing leadership will explore and discover innovation from around the globe to develop the next product. The SupplySide West 2012 Global Expo and Conference will be held Nov. 5 through 9 at the Venetian & Sands Expo in Las Vegas.

Major Sponsors of the show include: AIDP, AkerBioMarine, Superba Krill, Albio, BASF, Blue California, Eurofins Scientific Inc., Gencor Nutrients, Horn Company, Integrity Nutracuticals Inc., Ixoreal (KSM 66), Naturex Inc., Phamachem Laboratories, Prinova, Suzhou Vitajoy Bio-Tech Co. Ltd., Unigen Inc., Vitalin Angels,Watson Inc. and ZMC-USA. For more information,




VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.

We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.

With 19 brands including trade magazines and/or websites, trade shows and regional conferences, training and accreditation programs, and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including healthcare, natural products, telecommunications and self-storage.

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