PHOENIX (August 23, 2012) – VIRGO (vpico.com), an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, released a documentary film on the SupplySide R&D Insights website, underwritten by Indena.
This 20-minute documentary film titled “Global Experience R & D” is the first installment of the Global Experience Documentary Film series. It takes you behind the scenes at Indena’s farms around Verona, Italy, as well as inside the company's quality control labs and production facilities, which are operating in compliance with the highest of regulatory requirements, to illustrate how best practices in research and development can be integrated throughout the supply chain.
“As a key differentiator and strategic investment into VIRGO’s SupplySide Insights premium content web sites, VIRGO’s Jon Benninger, Heather Granato and Scott Donaldson journeyed to Milan, Italy, to document the R & D process that fuels Indena’s success from the farm to the finished ingredient,” said VIRGO’s CEO John Siefert. “At a time when the global news organizations are focused on everything wrong with the dietary supplement industry, SupplySide R&D Insights is telling the story less heard through real world documentary film making—outlining how the best companies are complying with federal regulations and delivering safe and sound ingredients that fuel a healthier world”.
“It was an incredible experience to start at the farm with the people growing and harvesting the ginkgo biloba, Echinacea and taxus plants, to then follow it through the labs, the R&D and innovation, the pilot scale and full scale processing, and to the point of being ready for use in a consumer product, be that a drug, a supplement, or a cosmetic,” said Jon Benninger, Vice President of Health & Nutrition at VIRGO. We want to share that experience with our audience around the world.”
To view the current SupplySide R&D Insights documentary film series, as well as download other premium content centered on R&D, including Reports, Case Studies, Digital Issues and more, visit supplysideinsights.com.
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.
We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.
With 19 brands including trade magazines and/or websites, trade shows and regional conferences, training and accreditation programs, and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including healthcare, natural products, telecommunications and self-storage.
|Post a Comment|
VIRGO is built of four unique networks offering a wealth of media options to serve our audiences.Learn More
VIRGO offers a plethora of marketing services solutions to help marketers tell their story to our audiences.Learn More
VIRGO offers everything from industry leading tradeshows to intimate roundtables.Learn More
Learn about the strategy and approach of VIRGO.Learn More