PHOENIX (October 26, 2012) — VIRGO (vpico.com), an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, today announced it will donate $1 to Vitamin Angels for every download of its new digital magazine, Upwards!, located at upwardsmagazine.com.
“VIRGO and SupplySide are committed to raising awareness around the global issue of malnutrition, and our partnership with Vitamin Angels in creating the Upwards! Magazine is a strong step in that commitment,” said John Siefert, Chief Executive Officer at VIRGO.
For the first 10,000 people that download the free magazine, VIRGO’s SupplySide will donate $1 per download. In an effort to provide children around the world with the essential nutrients required to grow and thrive, VIRGO’s SupplySide will create awareness and raise funds through Upwards! The new magazine is focused on the work of Vitamin Angels, a non-profit organization that delivers micronutrients, especially vitamin A, to at-risk populations in need.
“Not only will Upwards! inspire and inform you about our work, but by reading it you are directly helping us reach children in the United States and around the world,” said Howard Schiffer, President at Vitamin Angels. “Since all of the publishing costs are covered by the magazine's sponsors, 100 percent of each dollar raised goes directly to Vitamin Angels. Spread the word,” Schiffer added.
Sponsored by DSM, Indena, KGK Synergize, Natrol and Pharmachem Laboratories, Upwards!is a new quarterly digital magazine focused on the mission, stories and supporters of Vitamin Angels, a non-profit organization dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially vitamin A, among at-risk populations. Readers will learn about the people and communities they reach; global health and nutrition; how to get involved; and more. Featured stories in the premiere issue include:
Celestine and Emmanuel: One Kenyan mother discusses life before—and after—receiving prenatal vitamins.
Leveling the Kenyan Field: Vitamin Angels retraces its steps in Kenya, tackling undernourishment and revitalizing mothers, children and their communities.
Building a Global Village: After an expensive pharmacy visit, a new mom asks friends and family to donate to Vitamin Angels in lieu of gifts for her son's first birthday.
“We hope you join us by downloading and reading the magazine, so you too can be part of this very important mission," Siefert said. "I also encourage you to tell friends, family and colleagues about this fundraiser, as the more people who engage, the more good we can do for the cause.”
VIRGO Media Contact: Lara Piu, Audience Marketing Manager, VIRGO Health & Nutrition Network, 480-990-1101 ext. 1068, firstname.lastname@example.org.
Help Raise Funds to Fight Global Child Undernutrition: VIRGO will donate $1 to Vitamin Angels for each free download of Upwards! Download here: upwardsmagazine.com
Save lives - spread the word:
Google +1: http://bit.ly/WHeh4G
Every dollar donated counts:
25 cents can help save a child’s life
$250 can help save a small village
$10,000 can help save a school district
$50,000 can help save a state
$250,000 can help save a country
Vitamin A Facts
It’s essential for maintaining good vision, normal growth of bones and teeth, healthy skin, and a healthy immune system.
It comes in three forms: retinol, beta carotene, and carotenoids.
Retinol is found in animal food sources such as liver, milk, and egg yolk.
Beta carotene and the carotenoids are found in leafy greens and members of the yellow-orange vegetable family, such as sweet potatoes, squash, apricots, and cantaloupe.
Our bodies can store up to a year’s worth of vitamin A, so in North America deficiency is rare.
ABOUT THE COLLABARATORS
Vitamin Angels is dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially vitamin A, among at-risk populations. In 2012, Vitamin Angels will reach approximately 25,000,000 children in over 40 countries, including the United States, with the vital nutrients they need as a foundation for good health. Vitamin Angels has received five consecutive four-star ratings from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, visit www.vitaminangels.org.
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.
We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.
With 19 brands including trade magazines and/or websites, trade shows and regional conferences, training and accreditation programs, and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including healthcare, natural products, telecommunications and self-storage.
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