VIRGO's Inside Cosmeceuticals Launches New Logo and Website
PHOENIX (February 20, 2012) - VIRGO (vpico.com), an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, unveiled a new logo and website for Inside Cosmeceuticals.
Inside Cosmeceuticals, the definitive source of the latest in science, product trends, ingredient developments, packaging ideas and market data that guides brands from concept to shelf, implemented changes in an effort to streamline and simplify the readers’ access to premium content made available on the website.
“As part of our overall strategic plan with Inside Cosmeceuticals, we have redesigned the site to drive deeper engagement with our content and lead our users to the information they need to make decisions,” said VIRGO’s CEO John Siefert. “With more than 60% growth in traffic year over year and a steady increase in page views per unique user, Inside Cosmeceuticals has become a leader in the category, and our new design reflects that growth.”
The premium content, along with the latest news, is now framed individually in Inside Cosmeceuticals' “carousel”, the most prominent element in the editorial content area of the website, right at the center of the page.
The premium content includes:
-Reports (examine specific major issues and trends; delivered as free downloadable PDFs)
-Galleries (Slide Shows and Image Galleries related to major issues and trends affecting the industry)
-Discussion (where experts and thought leaders discuss, debate & define the issues affecting businesses)
Inside Cosmeceuticals also re-designed its logo to better reflect the brand's new mission. The new logo redesign reinforces the website's emergence as a recognized content source for the international cosmetic and personal care industry.
“The new design is clean, distinct and memorable,” said VIRGO’s Director of Business Development for the Health & Nutrition Network, Jim Wagner. “The five-circle graphic represents the five areas Inside Cosmeceuticals covers every day: Science, Safety, Ingredients, Marketing and Sustainability. With the redesigned site, the logo represents VIRGO’s commitment to superior content delivered in the way that best serves the audience.”
To view the new Inside Cosmeceuticals website and logo, go to insidecosmeceuticals.com.
About Inside Cosmeceuticals:
Inside Cosmeceuticals is the definitive source of the latest in science, product trends, ingredient developments, packaging ideas and market data that guides brands from concept to shelf. Industry R&D, executive management, marketing and product development professionals rely on Inside Cosmeceuticals for authoritative, exclusive information about safety, ingredients, marketing, sustainability, packaging and go-to-market strategies.
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.
We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.
With 19 brands including trade magazines and/or websites, eight trade shows and regional conferences, training and accreditation programs, and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including healthcare, natural products, telecommunications and self-storage.
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