PHOENIX (April 5, 2012) – VIRGO (vpico.com), an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, unveiled a new program underwritten by Indena called SupplySide R&D Insights.
SupplySide R&D Insights, is an online source that educates and informs buyers of natural and healthy ingredients, giving them an in-depth analysis of the role that supplier R&D plays in natural and healthy ingredient product development, go-to-market strategy and sustainable profitability.
“As the world of supplements, personal care and food continue to converge, the biggest issue facing finished product manufacturers is how they can get trusted ingredients that will innovate their products, and drive consumer success” said VIRGO’s CEO John Siefert. “With the increased regulations facing these industries, the days of searching for just good enough at the cheapest price are dead—today’s cosmetic, food and supplement manufacturers are paying for science and research that validate the claims they make to their customer. SupplySide R&D Insights focuses 100% on this topic, and outlines the questions to ask, pitfalls to avoid and successful impact of proper research, development and science via their application to finished products.”
"Indena is excited to be partnering with VIRGO on R&D Insights” said Greg Ris, Vice President of Sales at Indena USA. “Research & Development has been a core value of Indena's since its founding over 90 years ago and is fundamental to our success. We're pleased that SupplySide R&D Insights will provide an industry platform to share case studies, best practices and the latest developments in R&D."
SupplySide R&D Insights free premium content components include Reports, Case Studies, Slide Shows, Webinars, Whitepapers, Digital Issues, Weekly Columns and more. To visit SupplySide R&D Insights, visit supplysideinsights.com.
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.
We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.
With 19 brands including trade magazines and/or websites, eight trade shows and regional conferences, training and accreditation programs, and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including healthcare, natural products, telecommunications and self-storage.
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