PHOENIX—VIRGO (vpico.com), an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, this week unveiled a new website for EndoNurse featuring design and architectural changes.
EndoNurse, a leading print, online and email resource for endoscopy nurses, implemented changes in an effort to streamline and simplify access to premium content.
“The modifications we’ve made to our site will enhance the user experience. As a brand, it’s our responsibility ensure that EndoNurse continues to deliver what our audience expects from us.” said Bill Eikost, publisher of EndoNurse.
"The new site makes it easier to find reports, galleries, blogs, and other premium content," said EndoNurse editor, Michelle Beaver. "We know endoscopy professionals are busy, which is why we want to make it as easy as possible for them to find the information they need."
The premium content, along with the latest news, is now framed in the center of the page, in EndoNurse’s rotating “carousel.” This is the most prominent editorial area of the website.
The premium content includes:
-Reports (examine specific major issues affecting the industry; delivered as free downloadable PDFs)
-Galleries (Slide Shows and Image Galleries allow the user to get quick information of the major issues and trends)
-Content Library (archived content to answer the most pressing questions)
“With some tremendous growth in traffic and user engagement during 2011, the EndoNurse website has become a key destination for research, regulations and guidelines, and other industry-specific data for the growing audience of professionals in endoscopy,” said VIRGO’s CEO, John Siefert. “Our new web design makes it even easier for our audience to traverse the site, and find what they are looking for with fewer clicks.”
To view the new EndoNurse website, go to www.endonurse.com.
EndoNurse® is a leading voice for endoscopy nurses and technicians. EndoNurse® provides the practical information and updated protocol that professionals need in hospitals and freestanding facilities. The EndoNurse Institute, www.EndoNurseInstitute.com provides free webinars and continuing education opportunities.
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make—be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.
We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.
With 19 brands including trade magazines and/or websites, eight trade shows and regional conferences, training and accreditation programs, and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including healthcare, natural products, telecommunications and self-storage.
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