PHOENIX - VIRGO (vpico.com), an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, unveiled a new website for Renal Business Today featuring design and architectural changes.
Renal Business Today, the #1 print, online and e-mail resource for renal-care professionals, implemented changes in an effort to streamline and simplify the readers’ access to premium content made available on the website.
"The dynamics of how renal-care professionals are accessing content have been changing fast these past few years, and we're excited to stay ahead of the curve by offering an array of premium content that best fits our readers' needs," said Renal Business Today's publisher Keith Chartier. "The new website design makes it easier for readers to access the latest news and information needed to stay ahead in these fast-changing times for the renal community."
The premium content, along with the latest news, is now framed individually in Renal Business Today’s “carousel,” the most prominent element in the editorial content area of the website, right at the center of the page.
The premium content includes:
-Digital Issues (digital “magazines” with a mixture of long and short material and magazine-style graphics devoted to exploring a single topic in-depth; delivered as downloadable PDFs)
-Reports (examine specific major issues affecting the industry; delivered as free downloadable PDFs)
-Galleries (Slide Shows and Image Galleries allow the user to get quick information of the major issues and trends)
-Content Library (archived content to answer the most pressing questions)
“With some tremendous growth in traffic and user engagement during 2011, the Renal Business Today website has become a key destination for research, regulations and guidelines, and other industry specific data for the growing audience of professionals in renal care,” said VIRGO’s CEO John Siefert. “As we study the analytics of this traffic, we have seen a growing number of users that are looking for both daily news analysis, along with deeper dive premium content to help in their decision making processes, our new Web design makes it even easier for our audience to traverse the site, and find what they are looking for with fewer clicks.”
Renal Business Today also added a bottom navigation bar that gives the user another easy way to access premium content. This bar includes links to Renal Business Today’s RSS feed, Facebook and Twitter.
To view the new Renal Business Today website, go to www.renalbusiness.com.
About Renal Business Today:
Renal Business Today® has an extensive reach to professionals in the business of renal care management. The top-notch editorial includes the latest business and technology trends, expert advice, strategic business solutions and more. Setting the industry benchmark for editorial, renal professionals turn to Renal Business Today®, giving your product the exposure it needs.
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.
We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.
With 19 brands including trade magazines and/or websites, eight trade shows and regional conferences, training and accreditation programs, and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including healthcare, natural products, telecommunications and self-storage.
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