VIRGO Announces Sale of TanToday.com

PHOENIX (January 21, 2012) - VIRGO (www.vpico.com), an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, announces the sale of TanToday.com to Leif Vasstrom of Supra Brands Group.

"TanToday.com has been a powerful brand for VIRGO through the years, and we have garnered a great audience that is engaged with the site.  We are thrilled to see it move to a new owner, giving VIRGO the opportunity to focus on our core businesses of health and nutrition, medical, communications and self-storage media and events," says VIRGO's CEO, John Siefert.

TanToday.com is one of the indoor tanning industry's strongest online communities.  Initially established in 2000, the forum has a rich history as a resource for existing, new and potential UV tanning salon owners.  VIRGO purchased the site in 2008, and made a number of enhancements to boost the user experience and increase ad revenue. 

With more than 500 registered users on the site every day – and thousands of onlookers –  TanToday.com continues to be regarded as the industry leader for its content and lively discussions.

VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.

We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.

With 19 brands including trade magazines and/or websites, 8 trade shows and regional conferences, training and accreditation programs and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including healthcare, natural products, telecommunications and self-storage.

Contacts:
Katherine Clements, Group Publisher, Medical Network
VIRGO
(480)990-1101 ext. 1222; kclements@vpico.com

Judy Blanchard, Senior Marketing Manager
VIRGO
(480) 990-1101 ext. 1112;  jblanchard@vpico.com

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