| BLACK AND WHITE |
1x |
3x |
6x |
12x |
| Full Page |
$6,500 |
$6,325 |
$6,050 |
$5,450 |
| 2/3 Page |
$5,650 |
$5,250 |
$5,050 |
$4,850 |
| 1/2 Page |
$4,350 |
$4,050 |
$3,850 |
$3,650 |
| 1/3 Page |
$2,950 |
$2,700 |
$2,650 |
$2,500 |
| 1/4 Page |
$2,500 |
$2,400 |
$2,100 |
$2,050 |
| 1/6 Page |
$1,850 |
$1,750 |
$1,620 |
$1,550 |
Above rates are net. Preferred positions at a premium. Call +1 480 675 8177 for
more information.
COLOR
Process red, blue or yellow: add $600 per color
PMS or matched colors: add $850 per color
Four-color: add $1,500
CLASSIFIED
$180 per column inch; 2" minimum
RESOURCE DIRECTORY LISTINGS
As low as $100 per month
AD DIMENSIONS/NON-BLEED SIZES
Note: Live matter cannot be less than 3/8 from trim. Bleed
sizes add 1/8 of image beyond the trim size.
|
Bleed page |
8.375 x 11.125 |
|
Full page (trim size) |
8.125 x 10.875 |
|
2/3 page (two columns) (V) |
4.625 x 10 |
|
1/2 page (two columns) (V) |
4.625 x 7.375 |
|
1/2 page (horizontal) |
7 x 4.875 |
|
1/3 page (vertical) |
2.25 x 10 |
|
1/3 page (two columns) (SQ) |
4.625 x 4.875 |
|
1/3 page (horizontal) |
7 x 3.25 |
|
1/4 page (vertical) |
3.625 x 4.875 |
|
1/6 page (vertical) |
2.25 x 4.875 |
MECHANICAL REQUIREMENTS
|
Printing |
Web offset |
|
Binding |
saddle stitched |
|
Trim size |
8.125 x 10.875 |
|
Columns |
3 per page |
| Bleed |
No additional charge |
|
Materials* |
Digital files |
*Call for specifications or see our Web site at
www.vpico.com/specs
|
MATERIALS: Digital File/Ad Specifications: Digital files are required. PDF X1a preferred or must be designed in Quark, Photoshop, Illustrator or InDesign. Must be CMYK for color. No Pantones unless specifically requested. Include or embed all fonts, 300 dpi images and any other attachments needed for output. Please contact your traffic coordinator if other programs being used are not compatible with programs mentioned here. Instructions, additional specifications and support files are available on our Web site or by fax. Please call for more information. Color proof required
Web site: www.vpico.com/specs
CLOSING: Digital files must be received by Virgo materials deadline date. Copy to be typeset or designed by Virgo must be received by Virgo 60 days prior to cover date. If copy or artwork has not been received by Virgo prior to press time, Virgo may elect to substitute available materials and previously run advertisements in their place. Cancellations not accepted unless received at least 60 days prior to cover date in writing. Cover date is the
1st of the month stated on the issue and in the advertising agreement unless otherwise specified.
FREQUENCY: xchange is published 12 times per year.
TERMS: All payment terms must be in writing and are subject to management approval. All invoices are net 10 days, unless otherwise specified. After 10 days, the gross rate stated in the advertising agreement will be due. Account balances with invoices past terms are subject to a 1.5% monthly finance charge, and all invoices past terms may be subject to a 20% late fee.
COMMISSIONS: Recognized agencies add 15%
to their rates.
COLLECTION: Should advertiser and/or agency default on any of its payments of advertising bills, advertiser and/or agency become responsible for all costs of collection, including but not limited to, collection fees, attorney fees, travel expenses and court costs.
SUBSCRIPTIONS: $80 for one year, $110 per year in Canada; $145 per year foreign, payable in U.S. funds only, nonrefundable.
MISCELLANEOUS
A. Virgo reserves the right, using its sole
discretion, to accept, reject or edit any advertisement not
within Virgos publishing standards. B. Advertiser
and/or agency assumes sole responsibility for the content of
all advertising printed by Virgo and will indemnify and hold
Virgo harmless from any and all claims arising against
Virgo, including but not limited to, claims for defamation,
invasion of privacy, and trademark and copyright
infringement. C. Virgo will charge the advertiser the
prevailing market rates for the typesetting, layout or
designing of advertisements. D. Advertiser and/or
agency will be billed or have deducted from prepaid
amount(s) any frequency discounts given by Virgo which
become inapplicable due to schedule cancellation over the
term of the agreement. Advertiser and/or agency will be
billed at the current onetime rate when multiple insertion
contracts and/or insertion orders are not on file with
Virgo. Advertiser and/or agency have the option to revise a
contract to increase or decrease the frequency rate.
Decreases in frequency must meet Virgos written
cancellation policy. In the event of a contract revision,
advertiser and/or agency will either be short-rated or
credited, depending on the actual earned space used or to be
used. E. Notice will be given before rate changes.
Any contract made before rate changes will be billed at the
new rate. F. Advertising rates are based on an
average paid and nonpaid circulation of 30,009. Exact
circulation of publication may vary from issue to issue. G.
Any advertiser and/or agency based in a foreign country
must prepay for each advertising insertion prior to
advertisement being published.
|